Global online fashion e-tailer boohoo has kicked off the New Year with the launch of boohooFIT,
a collection dedicated to sportswear with a fashionable edge.
As the brand grows, so does the offering and the new collection follows on from the successful introduction of boohoo Boutique, boohooMAN and boohooPLUS. The range offers all the must have sports items for both women and men and takes its lead from boohoo mainline, meaning fashion and seasonal trends are at its heart. Influenced heavily by the emergence of sportswear as a bona fide trend derived from the catwalks, boohooFIT delivers the key sportswear essentials that can be worn at the gym or worked into your everyday wardrobe.
The range is fun and fresh with easy and relaxed shapes, such as the coordinates. Key detailing includes mesh panelling and sheer layers, with on-trend prints in bold pops of colour.
Caroline Evans, Design Director said: “We have always strived to offer our customer the latest statement pieces at affordable prices, so creating a sportswear label within the boohoo brand was a natural progression. This is the ultimate fitness collection, delivering iconic shapes in sports inspired fabrications, mixed with a fashion-edge. Staple items include wind-breakers, tennis dresses, sport polos, tracksuits and ultra-lightweight jog pants to provide that complete head-to-toe look”.
KIWI ROCK BAND LIKE A STORM BACK IN THE UNITED STATES RADIO CHARTS!
Kiwi hard rockers Like A Storm have just hit #28 on the U.S Active Rock radio chart with their new single ‘Wish You Hell’.
‘Wish You Hell’ marks the second top 30 US radio charting single for Like A Storm, after the band’s 2014 hit single, ‘Love the Way You Hate Me’, peaked at #21 on the US Active Rock chart and also reached #1 on the nationwide U.S rock station SiriusXM Octane.
Like A Storm is the highest-charting New Zealand Hard Rock act in the U.S Active Rock Charts and the only Kiwi rock band to have two consecutive singles in the U.S Active Rock Top 30.
Pantone announced their 2015 Colour of the Year: Marsala. At Elizabeth Arden we don’t want you to just wear the Pantone colour of the year, but wear it beautifully with Elizabeth Arden’s Beautiful Color collection.
Earthy, wine lips…stunning, warm eyes…you can get ahead of the trend with Elizabeth Arden’s Beautiful Color Moisturizing Lipstick in Beauty and Beautiful Color Eye Shadow in Spice. These buildable shades flatter all skin tones and boast both immediate and long-term skincare benefits. Still on the fence? Elizabeth Arden Global Makeup Artist Rebecca Restrepo and Style Director Shoshanna Gruss offer tips on mastering the trend.
Elizabeth Arden Global Makeup Artist Rebecca Restrepo says:
“A modern easy way to wear the rich shade of Marsala is by keeping other elements of the face highlighted and neutral. For the eyes when using a shade like Beautiful Color Eye Shadow in Spice I like to anchor the shade with a pencil like Beautiful Color Precision Glide Eyeliner in Slate. It’s a rich grey that has a subtle neutral intensity. I line the top lash all along the lash line making sure to getter thicker on the last 1/3 of the outer corner of the eye. Make sure to keep the outside edge going in an upward stroke to open and lift the eye. If you desire an even more sultry look, add it to the inside waterline. To complete the eye shadow look I add a highlight shade to the inside corner of the eye both top and bottom along inside lash line to create a soft brightening effect.”
“When I use a rich lip shade like Beautiful Color Moisturizing Lipstick in Beauty I do the blush last. This way I don't add too much colour. When the lip is defined in this way the checks need less pop. I also add a highlighter to the cheekbones and a bit on the outside of the brow/temple to brighten and create a vibrant face when using rich tones.”
Elizabeth Arden Global Style Director Shoshanna Gruss says:
“You also can’t go wrong with a ‘little black dress’ and a dramatic Marsala lip – very sexy. Just make sure you don’t overdo it on the eye makeup… too much dark makeup on the face can take away from the full look.”
Elizabeth Arden Beautiful Color Moisturizing Lipsticks (RRP$49) are ultra-conditioning and hydrating thanks to moisture binding spheres, shea butter, and vitamins A, C and E. Additionally, Volulip™ helps seal in moisture to give lips a fuller, more sumptuous appearance, and has been shown to increase the look of lip volume by 15% and firmness by 13%**. And thanks to the moisture enriched pigments, Beautiful Color Moisturizing Lipstick provides exceptional colour payoff that lasts for 12 hours without feathering or fading.*
Elizabeth Arden Beautiful Color Eye Shadows (RRP$49) are infused with antioxidants and vitamins C & E to protect the delicate eye area and neutralise free radicals. Advanced pigment technology provides exceptional colour saturation without creasing, and retinyl linoleate helps to minimise the look of fine lines and wrinkles with each use.