Global online fashion e-tailer boohoo has kicked off the New Year with the launch of boohooFIT,
a collection dedicated to sportswear with a fashionable edge.
As the brand grows, so does the offering and the new collection follows on from the successful introduction of boohoo Boutique, boohooMAN and boohooPLUS. The range offers all the must have sports items for both women and men and takes its lead from boohoo mainline, meaning fashion and seasonal trends are at its heart. Influenced heavily by the emergence of sportswear as a bona fide trend derived from the catwalks, boohooFIT delivers the key sportswear essentials that can be worn at the gym or worked into your everyday wardrobe.
The range is fun and fresh with easy and relaxed shapes, such as the coordinates. Key detailing includes mesh panelling and sheer layers, with on-trend prints in bold pops of colour.
Caroline Evans, Design Director said: “We have always strived to offer our customer the latest statement pieces at affordable prices, so creating a sportswear label within the boohoo brand was a natural progression. This is the ultimate fitness collection, delivering iconic shapes in sports inspired fabrications, mixed with a fashion-edge. Staple items include wind-breakers, tennis dresses, sport polos, tracksuits and ultra-lightweight jog pants to provide that complete head-to-toe look”.