Press Release - Elizabeth Arden ALWAYS RED fragrance - OCD 14 September 2015

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Light Up The Town



Introducing Elizabeth Arden ALWAYS RED.  A new fragrance that celebrates the New York state of mind – boldly living out loud, making your own rules.  All in.  All the time.  Made for the leader of the in crowd, Elizabeth Arden ALWAYS RED was inspired by the strikingly confident woman who radiates as she lights up the town.


The Fragrance:

A luxurious floriental, Elizabeth Arden ALWAYS RED opens with an irresistible blend of vibrant blood orange, luscious red plum and passion fruit.  As the composition evolves, a textured heart of jasmine sambac, pink freesia and velvet rose petals evoke intense femininity and passion.  The fragrance dries down to a rich, ambery base.  Deep and inviting accents of praline, mahogany woods and red amber symbolise the sensuality and tantalising confidence synonymous with the colour red and the Elizabeth Arden ALWAYS RED woman.




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